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This web site states the following, "Ny uafhængig portal til vandglade mennesker." We noticed that the web site said " Bull; Pumper til pools." It also said " Bull; Hygge og legeting. Er et website, som henvender sig til alle vandglade mennesker i Danmark. Få inspiration til din swimmingpool. Se de gode råd om energi og vandbesparelser som poolejer! Har du fået vinterskader i din swimmingpool?." The header had Pool as the highest ranking optimized keyword. It is followed by swimmingpool, spa, and jacuzzi which isn't as ranked as highly as Pool. The next words poolguide.dk uses is svømmepøl. badevand was included and could not be seen by search crawlers.